Privacy Policy
Athlete Bodywork
Last Updated: January 25, 2026
INTRODUCTION
JOETHERAPY, LLC, doing business as "Athlete Bodywork" ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website athletebodywork.com, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"), and when you purchase or use our products and services.
Please read this Privacy Policy carefully. By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.
INFORMATION WE COLLECT
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
Personal Data
Personally identifiable information, such as your name and email address, that you voluntarily give to us when you register with the Site, make a purchase, or when you choose to participate in various activities related to the Site, such as online courses and email newsletters. You are under no obligation to provide us with personal information of any kind; however, your refusal to do so may prevent you from using certain features of the Site.
Financial Data
Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase products or services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processors, Stripe and/or PayPal, and you are encouraged to review their privacy policies and contact them directly for responses to your questions:
Stripe: https://stripe.com/privacy
PayPal: https://www.paypal.com/us/legalhub/privacy-full
Data From Contests, Giveaways, and Surveys
Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.
Automatically Collected Information
When you access the Site, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."
We collect Device Information using the following technologies:
Cookies: Data files placed on your device or computer that often include an anonymous unique identifier.
Log files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.
HOW WE USE YOUR INFORMATION
We use the information we collect or receive:
To facilitate account creation and login process. If you choose to link your account with us to a third-party account (such as your Google account), we use the information you allowed us to collect from those third parties to facilitate account creation and the login process.
To send you marketing and promotional communications. We may use the personal information you send to us for our marketing purposes, including sending you emails about courses, products, services, and updates. You can opt-out of our marketing emails at any time by clicking the "unsubscribe" link at the bottom of any email.
To deliver targeted content. We may use your information to develop and display content and advertising tailored to your interests and/or location and to measure its effectiveness.
To process transactions. We may use your information to process transactions and send you related information, including purchase confirmations, invoices, and course access information.
To send administrative information. We may use your information to send you product, service, and new feature information and/or information about changes to our terms, conditions, and policies.
To protect our services. We may use your information as part of our efforts to keep our Site safe and secure (for example, for fraud monitoring and prevention).
To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
To fulfill and manage your orders. We may use your information to fulfill and manage your purchases, payments, and course access made through the Site.
To respond to user inquiries and offer support. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our services.
DISCLOSURE OF YOUR INFORMATION
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including payment processing, email delivery, hosting services, customer service, and marketing assistance. These third parties include:
Kajabi: Our course hosting platform (https://kajabi.com/policies/privacy)
Kit (ConvertKit): Our email marketing service (https://kit.com/privacy)
Stripe: Payment processing (https://stripe.com/privacy)
PayPal: Payment processing (https://www.paypal.com/us/legalhub/privacy-full)
Squarespace: Website hosting (https://www.squarespace.com/privacy)
Google Analytics: Website analytics (https://policies.google.com/privacy)
Business Transfers
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
With Your Consent
We may disclose your personal information for any other purpose with your consent.
THIRD-PARTY WEBSITES
The Site may contain links to third-party websites and applications of interest, including advertisements and external services that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information.
COOKIES AND TRACKING TECHNOLOGIES
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site.
Types of Cookies We Use:
Essential cookies: Required for the operation of our Site.
Analytics cookies: Allow us to analyze Site usage so we can measure and improve performance.
Marketing cookies: Track visitors across websites to enable us to display relevant advertisements.
For more information about cookies, please visit https://www.allaboutcookies.org.
DATA RETENTION
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.
Specifically:
Account information: Retained for the duration of your account plus 3 years after account closure.
Transaction records: Retained for 7 years for tax and legal compliance.
Email marketing data: Retained until you unsubscribe, plus 1 year.
Analytics data: Retained for 26 months.
YOUR PRIVACY RIGHTS
Opting Out of Email Marketing
You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us at info@athletebodywork.com. You will then be removed from the marketing email list; however, we may still communicate with you regarding your account, purchases, or other transactional matters.
Account Information
You may at any time review or change the information in your account or terminate your account by:
Logging into your account settings and updating your account
Contacting us at info@athletebodywork.com
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use, and/or comply with legal requirements.
CALIFORNIA PRIVACY RIGHTS (CCPA)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
Right to Opt-Out: You have the right to opt-out of the sale of your personal information. Note: We do not sell your personal information.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your California privacy rights, please contact us at joe@athletebodywork.com with the subject line "California Privacy Rights Request."
EUROPEAN PRIVACY RIGHTS (GDPR)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR):
Right of Access: You have the right to request copies of your personal data.
Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
Right to Object: You have the right to object to our processing of your personal data, under certain conditions.
If you wish to exercise any of these rights, please contact us at joe@athletebodywork.com. We will respond to your request within 30 days.
Legal Basis for Processing (EEA Residents)
If you are from the EEA, our legal basis for collecting and using your personal information depends on the data concerned and the context in which we collect it. We may process your personal information because:
We need to perform a contract with you (e.g., deliver a course you purchased)
You have given us consent to do so
The processing is in our legitimate interests and not overridden by your rights
We need to comply with the law
SECURITY OF YOUR INFORMATION
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
DO NOT TRACK SIGNALS
Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
CHILDREN'S PRIVACY
We do not knowingly solicit information from or market to children under the age of 18. If we learn that we have collected personal information from a child under age 18 without verification of parental consent, we will delete that information as quickly as possible. If you believe we might have any information from or about a child under 18, please contact us at info@athletebodywork.com.
CONTACT US
If you have questions or comments about this Privacy Policy, please contact us at:
Athlete Bodywork
A DBA of JOETHERAPY, LLC
Email: info@athletebodywork.com
Athlete Bodywork is a registered DBA (Doing Business As) of JOETHERAPY, LLC, a Florida Limited Liability Company.